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Creating signs for your business often takes a great deal of your effort, time, and money. That's why you need to get it right from the get-go.
Signs need to be more than just eye candy. Their main purpose is to make your products and services known to potential customers.
To help your business stand out from the rest, here are four pro-tips for creating signs that can attract more people and lead to more sales.
Words and text play a vital role in sign creation. You need to remember that not everyone is willing to spare five minutes just to digest what your sign is trying to say.
Use easy-to-read words that look appealing to your target audience. Be creative yet straight to the point with your headline and avoid using too much text that can make your sign look cluttered.
Takeaway: Effective signs are quick and easy to read.
This pro-tip seems obvious, but it’s definitely worth a mention. Big signages don't only catch people's attention, but it also helps others see your brand even from far away.
Takeaway: Your signage needs to be big for added impact. Consider signs like pull up banners if you want some extra height and size.
The most effective signages often don't look subtle or understated. They are typically filled with bold designs and layouts that make them stand out from the rest.
To achieve this, use contrasting colours to ensure that your signage doesn't look bland. You can also use contrasting colours and a bold hero image to make simple texts and images look interesting to people.
Takeaway: While your headline is crucial for your signage, your customers will almost always notice its design and layout first.
Your sign may have a great headline and layout, but if you don’t clearly tell them what to do, you're bound to lose potential sales.
Signs are great tools for telling your customers what to do after they've seen your product or service. You can either prompt them to give you a call, visit your website, or go directly to your store. Use signs to your advantage by letting people know what to do or where to go next.
Takeaway: Calls to action increase your chances of closing potential sales with clients.
Signages are among the most effective ways to promote and showcase your business to people. But they’ll only work if they’re designed to catch your customers’ attention and get them to act.
Don't let your business fade into the background. Call us on 07 3088 9022 to get the best personalised signage solutions for your business.